Markup Calculator

Calculate selling price and profit from cost and markup percentage. Free online markup calculator for retail and wholesale pricing.

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$150.00
Selling Price
$50.00
Profit Amount
50.00%
Markup %

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Understanding Markup

Markup is the amount added to the cost price of goods to cover overhead and profit. It is expressed as a percentage of the cost price. Understanding markup is essential for setting prices that ensure profitability while remaining competitive in the market.

Markup Formula

Selling Price = Cost × (1 + Markup% / 100)

For example, if a product costs $100 and you want a 50% markup, the selling price would be $150. Your profit is $50.

Markup vs. Margin

  • Markup is calculated as a percentage of the cost price.
  • Margin is calculated as a percentage of the selling price.
  • A 50% markup equals a 33.3% margin.
  • Markup can exceed 100%, but margin can never exceed 100%.

Frequently Asked Questions

Markup is the percentage added to the cost price to get the selling price, calculated as (selling price - cost) / cost × 100. Margin is the percentage of the selling price that is profit, calculated as (selling price - cost) / selling price × 100. For example, a 50% markup on a $100 item gives a $150 selling price, which is a 33.3% margin.

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