UTM Link Builder
Build UTM-tagged URLs for Google Analytics tracking. Generate campaign, source, medium, and content parameters to measure marketing performance.
Embed this toolCampaign Parameters
Generated UTM URL
Advertisement
Common UTM Combinations
| Channel | Source | Medium | Campaign Example | Action |
|---|---|---|---|---|
| Google Ads | cpc | spring_sale | ||
| social | product_launch | |||
| Email Newsletter | newsletter | weekly_digest | ||
| Twitter / X | social | promo |
Understanding UTM Parameters
UTM (Urchin Tracking Module) parameters are simple code snippets added to the end of a URL to track the performance of campaigns and content. They were originally created by Urchin Software, which was acquired by Google and evolved into Google Analytics.
utm_source
Identifies which site or platform sent the traffic. Examples: google, facebook, newsletter, twitter.
utm_medium
Describes the type of marketing medium. Examples: cpc (cost per click), social, email, banner, organic.
utm_campaign
Names the specific campaign or promotion. Examples: spring_sale, black_friday, product_launch.
utm_term
Used for paid search to identify the keyword or search term that triggered the ad. Optional for most campaigns.
utm_content
Differentiates between similar content or links within the same ad. Examples: banner_ad, text_link, header_link.